Advertise | Entrepreneurial Mentality
Advertise

Reach founders who actually read.

No pop-ups, no autoplay video, no content farm. Sponsors reach a small, highly engaged audience of working founders through the newsletter and site — and it shows in the numbers below.

View rate card
20,412Newsletter subscribers
47%Average open rate
8.2%Average click rate
340KMonthly site pageviews
Who you'd reach

The audience, by the numbers

  • Founders & business owners 68%
  • Early-stage / pre-revenue 41%
  • $0–$1M ARR 35%
  • $1M+ ARR 24%
  • Based in North America 54%
  • Based outside North America 46%
Audience chart placeholder
Options

Ways to partner

Preview

Newsletter sponsorship

A dedicated block in the Sunday issue — your product, in front of 20,000+ founders who opened it to read.

From $850 / issue
Preview

On-site placement

Sidebar and in-article placements on our highest-traffic guides, targeted by content pillar.

From $1,200 / month
Preview

Sponsored content

A byline piece written to our editorial standard, clearly labeled, placed alongside our regular content.

From $2,000 / piece
Rate card

2025 pricing

PlacementReachRate
Newsletter — primary block~20,000 sends$850
Newsletter — secondary block~20,000 sends$450
Site sidebar — 1 month~340K pageviews$1,200
In-article placement — 1 month, single pillarVaries by pillar$600–$900
Sponsored articleNewsletter + site + archive$2,000
Podcast pre-roll mentionPer episode$400
Process

How it works

01

Tell us about your product

Fill out the enquiry form with your product, audience fit, and goals for the campaign.

02

We confirm fit and availability

We turn down partnerships that aren't a genuine fit for readers — we'll tell you honestly if that's the case.

03

Book a slot and send assets

Lock in your date, send copy and creative, and we handle placement and QA.

04

Campaign runs, you get a report

Full performance report with opens, clicks, and referral traffic within 48 hours of completion.

Ready to reach this audience?

Enquiries usually get a response within one business day.

Start an enquiry